Project type: Branding

Date: June 2025

When a retro arcade machine hire company approach you, with blank canvas - you don't turn it down!
I had such a strong vision for this project and luckily, the owner was super open to my ideas. 

Whilst on a call, I showed a scribble of an idea I'd had for this Tetris man character. It wasn't the best sketch.
But it got the idea across. They loved it and I got to work. 

I developed a full brand system for BTFP, including a suite of big, illustrative logos and simplified logos for practical use. This was such a fun project, and one I'll always look at with a big smile.