Project type: Branding

Date: August 2025

Card Keeper is one of my favourite projects! The colours are so fun, and head card collector, Allen, gave me so much scope to flex my creative brain muscle. Originally, the brief envisaged 'something with a stack of cards'.

I simplified this right down by creating arches over the top of the word mark - a nod to cards in the hand.

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For me, the best part of this project is our Card Keeper character in the logo. It takes the C and the K, flips them, stacks them and creates this awesome centrepiece for our brand.

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The custom pattern and bespoke colour palette offer Card Keeper a way to define the product range and inject some fun into a market that is all about people's passion for their hobbies.